Have you ever Googled your own name or your business? Sure you have, it’s part of our natural curiosity, especially if you promote yourself or your business regularly.
One night, while I was awake and the whole family was sound asleep, I decided to check out my mobile SEO rankings. Under web design, I was rocking page one (and yes I let out a little yelp of glee, fortunately only the dogs woke up and looked at me). For WordPress web design, I was also on page one in my SEO rankings (this time I only smiled, in absolute fear I would wake one of the kids). The next day I decided to check on my desktop SEO rankings…for web design, there I was, on page 10. That was like a knife to the heart….
When I built my website I had taken keyword planning into consideration, but I didn’t live and die by it. I hadn’t researched every word and the competition I would face in each category and geo-location. Don’t get me wrong, I knew who my competitors were. And I also know who are more established and serving completely different clientele (not really my competition). Having since gone through keyword planning research, to refine my SEO ranking positioning. I had made conscious decisions on which words to hone in on, and what phrases that made the most sense to pursue. It’s kind of an either or situation when you are making use of free SEO plugins because you have limitations on what you can achieve (which also raises the point, when is the right time to go pro with a plugin? An upcoming post, stay tuned).
Google is determined to make your user experience great, especially if you are using a mobile device. Their coveted algorithms are always working to reward or penalise your content depending on these variables:
1| Responsiveness. Is your website responsive? Because if it is not, then it will be penalised because it cannot accommodate multiple search behaviours, meaning it cannot be viewed as easily on a mobile device, as it can be on a desktop or laptop computer. * Now this is why my website ranks higher in mobile for the words web design than it does on a desktop computer. My site is very responsive. Want to test your website responsivity? Here is Googles mobile responsivity tool.
2| Keep your site speed up. If it takes longer than 3 seconds for your website to load, you are losing out on potential engagement and your SEO rankings may be suffering too. Improving your website speed can be as simple as changing your hosting package, and dropping some heavy plugins. If neither of those are options you can pursue, then be sure to compress the size of your images, and use a caching plugin. I use WP Smush, and W3 Total Cache give them a try!
3| Make sure that your keywords are words and not long phrases. You know that when you are searching for information, while you are on the go, from your phone you try to be very specific so that you are getting just the results you are looking for. Selecting precise keywords will aid in your mobile SEO rankings.
4| Keep it local. If you are a location based goods or service provider then you need to make sure you include the city or area that you serve, in your keyword planning.
5| Consider adding in an SSL certificate to your hosting package. That little green padlock that appears on TRUSTED URLs can make a difference in your rankings. If you are an e-commerce site then you may need to level up and go for the full green bar! Want to make sure your SSL certificate is doing what it should be. This SSL server test will help you.
If you are working with an expert designer or developer, then they should be making sure that your website is fully responsive. And if you are DIY’ing, one of the most effective ways to ensure that your website will be responsive, is from the very beginning, by selecting a premium WordPress theme that places emphasis on responsiveness.
Now that you have a few tips to work on your mobile SEO rankings, I’m off to work on mine.
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