Captions and Hashtags
To clear up a few common misconceptions, captions don’t have to be long, and you don’t need to include 30 hashtags. These myths tend to scare people away from sharing their photos, because they don’t know what to say about them. In truth, a lot of viewers won’t read your caption at all. This is mainly because most Instagram users scroll through content quite quickly. This doesn’t mean you should skip the caption, but you can definitely skip the anxiety about making it perfect. For lifestyle photos, just write a summary of what you’re doing, or your plan for the day. For flatlay/subject photos, you can describe what the viewer is seeing in the photo, and maybe ask a question of your audience. For example, let’s say you’re sharing a photo of your weekly agenda. You caption could be “I love planning my week! It keeps me from feeling overwhelmed by my busy schedule. Do you use a planner or weekly agenda?”
When it comes to hashtags, I challenge you to start with just 5. Instead of cramming in a ton of hashtags relating to your photo, try choosing hashtags that relate to your business offerings. After all, you’re trying to attract viewers who might become customers, rather than viewers who simply like your photos because they’re pretty! Try to incorporate one hashtag in your caption, then place the other 4 after your caption. After you get comfortable with this, you might add a few more hashtags each time you post a photo.
Ready to Get Started?
I know you’re busy, but if you’re going to take social media content creation into your own hands, then you need to set aside some time for it. As a general rule, if you can’t find the time for it today, then you should just wait for tomorrow instead of rushing to post something. Rushed content always looks rushed, and unplanned content tends to look… you guessed it: unplanned. Your viewers will notice, and it will negatively impact their view of your business. If you had a brick and mortar storefront, you wouldn’t throw together a sloppy window display, right? You would set aside time to make it beautiful, eye-catching, and capable of attracting new customers who might otherwise just walk by. Social media content is the window display of your online presence, and it’s worth your time, effort, and creativity. Developing your brand’s aesthetic takes time, but no matter whether you post twice a week or 5 times per week, it’s time well spent.