The Ideal Client Avatar Exercise
For many years, while I was part time in my career and full time parenting my small children, I had a deep desire to expand and grow but lacked both the confidence and the skills to market my services and reach the exact clients who I knew I wanted to work with.
I had been consuming Marie Forleo content (videos + posts) and found so much inspiration and motivation with the topics she addressed and the way that it felt like she was always speaking specifically just to me.
After years of watching B-School open and close one fateful March, I gathered the courage to invest with absolutely no idea how I would make the monthly payments. It was a leap of faith, and I’m glad I took it!
The lessons started and I worked my buns off to listen, learn and implement. At that time, that year’s Facebook private member page was filled with many other people who also had aspirations of creating their passionate, profitable businesses. We learned together, connected. and within a couple of months I saw my work paying off! I had gained clients and had earned enough money to not only validate my business offerings, but also paid off my investment in B-school.
Our first exercise revolved around ensuring our business idea was legit and made good financial sense. Knowing your numbers makes all the difference in how you run your business. That was easy and proved my website design business would be a sound path to follow.