Style is Intentional, Not Accidental. There’s a BIG Difference!
Similarly, there’s a difference between having a sparse, bare-bones online presence and having an intentionally minimalistic aesthetic. Defining your brand’s aesthetic style is not something to scoff at, because it has to happen, and when it does, you have to really lean into it – or none of your marketing materials will feel authentic. Imagine being in a mall, walking from store to store and looking at the window displays. You see a store window with colorful home decor that immediately appeals to you. When you go inside the store, you notice that all of the home decor is drab, colorless, dated, and not at all what the window display suggested. You feel duped. You leave the store. DO NOT be that store.
From glitzy and glamorous, to rustic, dark and edgy, clean and clinical, industrial, chic and mature, girly and youthful, whimsical and bohemian, there is no shortage of styles that might be a good fit for your brand. With that said, the choice is completely COMPLETELY up to you, and you shouldn’t feel pressured to choose a style that other brands in similar industries have chosen. The idea is to stand out and establish an aesthetic that sets you apart from competitors, not blend in with them. Use Pinterest to research styles that you like, consider fonts that fit, imagery, graphics, and remember that the incorporation of your color palette will completely transform any of these style elements, tailoring them to fit together flawlessly.